Reaching Very Important People's Hearts

 

We want to be your family’s trusted magazine for fun and character-affirming articles and photos about the sports and children you love. This is our sixth issue and great progress is being made.

 

Here’s an update on our efforts:

 

  • The Sporting Spirit has been adding new sports to our coverage as each season arrives. Most recently, we’ve added cheer, football and golf, and hope to add basketball and swimming soon.  

 

  • Next issue, The Sporting Spirit will blow out another one of Mississippi’s favorite youth sports—hunting! Please email us any photos you have of your son or daughter on hunting trips and/or displaying the fruit of their hunting outings. We will run them in our photos pages if at all possible.

 

  • The Sporting Spirit now drops thousands of copies monthly at dozens of sports complexes statewide plus scores of high-traffic areas such as restaurants and coffee houses in Metro-Jackson, Hattiesburg, Starkville, Tupelo, Oxford, Southaven, the Gulf Coast and beyond.

 

  • All total, The Sporting Spirit now has nearly 190 free drop sites.

 

  • The Sporting Spirit’s densest market penetration is in Metro-Jackson, where it distributes about 10,000 copies.

 

  • The Sporting Spirit already has fine magazine representatives in Starkville, Oxford, Tupelo, Hattiesburg, Southaven, and Jackson to better serve our customers.

 

  • The Sporting Spirit now sells the youth sports photos from our photo pages online at http://photos.thesportingspirit.com/. If you don’t see your child’s photo in our magazine’s photos pages, chances are you will find them among the thousands we feature online in an easy-to-browse format.  Bryant, make this the call-out quote.

 

  • The Sporting Spirit has developed an amazing network of youth sports photographers whose work is featured in our magazine: Mark Hinkle (Jackson); Shelby Daniel (Tupelo), Jay Nichols (DeSoto County), Paula Bennett (Madison County), Belinda Reedy (Madison County), Martha Grace Gray (Oxford) and Greg Britt (Brandon). Each of these excellent photographers has their own website. Google them online and enjoy their work.

 

  • The Sporting Spirit’s advertising base has grown with each issue. Please show your support for these fine businesses and organizations that have shown their interest and support for the youth sports we all love, for our children, and for our deep adult interests of youth sports.

 

  • Want to reach a Very Important Crowd of advertisers? We can help you. We reach these very important people by writing about the most important subject of all in their lives—their children. Very Important People love their very important children and businesses who advertise with us reach these people’s very important hearts! Bryant, make this the call-out quote.

 

Your cards, letters, and email have been a great encouragement. Personally, the challenge of building this magazine has been absolutely rewarding because of those comments and because of the myriad of fine people I’ve met statewide in the process. Mississippi is a wonderful place because Mississippians are wonderful people.

 

You can always call me at 601-594-0018 with any ideas or critiques of the magazine. Or email me at joe@thesportingspirit.com.

 

We want to be a trusted magazine in your family’s life.

 

Appreciatively,

 

Joe Maxwell

Editor and Publisher


Click here to comment on this article.